Start with the audience and the question.
Good information design begins with what a reader must understand, not with a pre-selected format.
About
Infographer delivers the solution. Max brings the judgement behind it.
Infographer is a decision communication consultancy and studio. We bring analytical content, organisational context and communication together, then make the report, presentation, visualisation or reporting standard people can use.
Since 2009.
Organisations often ask for a deck, report, dashboard or template when what they need is a clearer account of something important. Infographer exists to work on that gap: between information that is technically available and material that a particular audience can understand, discuss and use.
We are a consultancy because the work requires context, judgement and structure. We are a studio because the thinking must become finished material people can use—not stop at a recommendation.
Finance and analytics first. Communication and design in service of the substance.
Max Gorbachevskiy is the founder and principal behind Infographer. His background connects corporate finance and analytics with data systems, technology, information design and communication. That lets him engage with the numbers and operating context before deciding how the material should explain them.
That combination is practical. It means he can work with a financial model, operating data, reporting obligation or multi-contributor pack as part of the problem—not as raw material handed over to a designer at the end.
It also means he can translate between the people who hold different parts of the same situation: finance, operations, data, management, communications and the eventual reader.
- Finance and analytics background, including corporate-finance and stock-markets education
- End-to-end analytical and operating-committee work in a multi-year broadband engagement
- Work in financial communication, portfolio information and complex enterprise analytics
- Information-design and visual-communication practice grounded in real analytical material
- Technical fluency with data, reporting and automation—used to make communication more reliable and usable
Direct involvement where it matters; the right delivery around it.
Max leads the definition of the problem, the logic of the material and the decisions that shape the finished work. Infographer brings together the production capacity needed for the engagement, without adding layers between the client and the person accountable for the thinking.
Infographer supports the decision process by making the information and communication more rigorous, coherent and usable.
Respect the evidence.
Clearer does not mean simpler than the facts allow. The work should distinguish evidence, uncertainty and judgement.
Make the hidden work visible in the result.
Reconciliation, hierarchy and editorial choice may happen behind the scenes, but their effect should be apparent in how easily the material can be used.
Build what can endure.
Where a cycle will return, leave the client with a stronger standard, not a dependency on a one-off piece of work.
Contact · The Hague, Netherlands
Work with a firm that can engage with the substance.
You do not need a finished brief. Bring the report, pack, presentation or situation that is proving difficult, and we can work out whether Infographer is the right fit.